Wednesday, December 18, 2013

New Forms of Music Marketing in the Digital Age

Last week the music industry shook up when Beyoncé dropped a surprise album. The album consists of 14 new songs and 17 videos. It didn't take long for the album to break the iTunes first week sales and is likely to outsell every other album this year.


Not only is this a big move for Beyoncé, but a very clever one. Artists have to find new ways to get their fans excited about releasing a new album. We have seen other artists use new ways of promotion this year. Jay-Z released a million copies of his album for free through his deal with Samsung. Eminem announced the release the release of his new album and music video during a college football game. Respectively, both albums did very well going gold within its first week. 
Presuming that Beyoncé new album outsells everyone else we may see a change in how artists market their new music. Can you see more artists using new forms of promotion when releasing an album or are the days of high record sales dead? 










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