Last week the music industry shook up
when Beyoncé dropped a surprise album. The album consists of 14 new songs and
17 videos. It didn't take long for the album to break the iTunes first week
sales and is likely to outsell every other album this year.
Not only is this a big move for Beyoncé,
but a very clever one. Artists have to find new ways to get their fans excited
about releasing a new album. We have seen other artists use new ways of
promotion this year. Jay-Z released a million copies of his album for free
through his deal with Samsung. Eminem announced the release the release of his
new album and music video during a college football game. Respectively, both
albums did very well going gold within its first week.
Presuming that Beyoncé new album
outsells everyone else we may see a change in how artists market their new
music. Can you see more artists using new forms of promotion when releasing an
album or are the days of high record sales dead?
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