Wednesday, December 18, 2013

Artists Looking to Expand Beyond Music


The relationship between music and sports has always been a close knit one. As the market for music is becoming less profitable artists are looking to venture into the sports market. Recently Jay-Z received his sporting agent license and already signed big name athletes, such as Kevin Durant, Robinson Cano, and Skylar Diggins. Now other artists including Drake, Nelly, and Jennifer Lopez have some form of ownership or partnership with a sports team. This should be something to expect from more artists down the line.

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