Who said you needed a major record deal to be a mainstream
success? Over the years we have seen independent artists tap into the
mainstream market without the backing of a major record company. None have
reached the heights that Macklemore and Ryan Lewis had this past year. The duo landed
three singles off their platinum debut album, The Heist on the Billboard Top 100 year end chart with “Thrift Shop”
at No.1 and “Can’t Hold Us” at No. 5. It doesn't stop there; Macklemore and
Lewis are nominated for seven Grammy awards at the 56th Annual
Grammy Awards next year.
The internet has allowed artists to breakout and distributes
their music. Major labels are no longer needed if artists can build a solid fan
base. As seen with another artist like Mac Miller, independent artists are able
to sell plenty of albums and perform on tour without being signed to a label.
Every artist may not be able to reach the level of success
of Maclemore and Lewis, but it does prove that independent artists are able to
generate profit on their own. Major labels should also be a little concern however
given how many artists may follow their formula and go the independent route.
What do you think, are more artist inclined to go the independent route to sell
more records.
No comments:
Post a Comment